The Copywriting Maven

photo credit: jsc*

I’m still playing catch-up from my whirlwind weekend in NYC with #1 girl child, so here’s a sprinkling of the stuff that’s caught my interest in a reading fly-by:

• If you do any sort of SEO copywriting work, this is a tidy list to keep handy: Fifteen places you must put your Keyword Phrase and the why behind it…
  
• You just can’t read too many stories about teen-speak finding its way into student essays and the like: Language that makes you say OMG … also the author introduces KMN (kill me now) to the online lexicon.
• Last Day to Register! I know I’m super late with this, but if you haven’t already checked out Mike Stelzner’s Marketing White Papers online seminar, now’s the time. One of my copywriting students wrote me having seen the first video and loved it. Maybe you will, too.

Have a great weekend! I’ll be back next week with a few interesting takes on Twitter, among other things.

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• Need a copy critique or a consult? Contact the Maven
• The ultimate guide to writing and designing effective landing pages - Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

Just a quick note, Maven fans. I’m taking my first girl, now sweet 16, off to NYC (what, again?) to celebrate her special milestone and spend some mother-daughter time while she can still stand me.

See ya’ll next week.

60,234 quality leads by just, like, teaching people? Is there ever any such thing as too many qualified leads for the smart online entrepreneur?

As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless possibilities. B2B also defines my own client prospecting efforts, as I imagine it does yours, too. That’s why I got curious about a new B2B product that is creating some major buzz in its own right.

Especially in tough times like now, marketers (folks like you and me) need to pay a new kind of attention to our businesses. (No whining about being a writer rather than a marketer. Remember, I’m the girl who views freelance copywriters AS business owners.)

And not just the same-old, same-old either.

That’s why I think you’ll be as intrigued as I was about the guy in this video. He’s onto something I encourage you to check out for yourself.

You might even call it shocking, but only in a good way. You can see the video here and learn how it worked for big-name companies (and how he got 60,000+ leads for his business.) No need to do anything special, it will just start playing.

…But here’s really shocking (okay, not shocking. Let’s call it amazing) part:

1. Prospects literally line up, ready to purchase after experiencing this.

2. Following the strategy, businesses are becoming the thought leaders of their industries.

3. Once set in motion, the strategy keeps generating quality leads literally for years. (Because I’m lazy, I love systems that continue to work for me without any extra effort on my part.)

Now who wouldn’t want a little piece of that working for you!

Here’s the kicker. What he reveals does NOT involve email, blogs (what, no blogs?), social networking or any of the usual web marketing suspects.

Best part? He’s actually giving away a bunch of his videos.

(If you’re wondering … yes, I’ve seen them and when you have, too, I think you’ll agree the content is pretty exceptional, especially the second one!)

Could it work for creative professionals like you and me?

Take a look, see what you think. (BTW, there’s nothing for sale at this site right now. Just follow the link and the video will begin playing.)

Transparency Alert: This is an affiliate-based promotion.

• Enjoyed this post? Get free updates by email or RSS
• Need a copy critique or a consult? Contact the Maven
• The ultimate guide to writing and designing effective landing pages - Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

photo credit: Lauren Just Lauren

I have a ton of other things to do today, but this struck funny enough to share.

I was perusing my Google Alert bot for “copywriting” when I came across this little tidbit:

Why is independent direct bodily process copywriting so moneymaking? Because it thrust immediate sales. And if you can show that your verbal creation mental faculty get people

My feed thru feedburner is acting wacky. Do not pay attention to this message.