Oh, dear. Another self-proclaimed, self-indulgent, filled with “who-cares-about-this-stuff-except-me” blog?

Well, let’s hope not.

I’m a direct marketing & SEO copywriter with 20+ years in the field. I specialize in B2B information marketing. I love what I do and like to share what I know. Hence this blog.

My purpose, if I need one, is to help DM/SEO copywriters — newbies and seasoned pros — cut through the huge amounts of hyperbolic crap written about this business … and get simply to the heart of what works and why. There are WAY too many screaming websites promising super-heated nothingness about making a fortune as a DM copywriter.

You won’t get that kind of thing from me.

What’s the real deal? You can make a good, even great living as a copywriter. And I’m going to talk about the ways you can make that happen — with genuine passion, conviction, and pride in a job well-done. From time to time, I’m going to mention books and courses I like that deliver on their promise. I’ll talk about useful websites you should bookmark and new web applications that will make your writing life easier and more enjoyable.

But most of all, I’ll be talking about the tips and techniques that will make you a better, more effective marketing writer. (And if you’re looking for a expert copywriter for your next project or a copywriting mentor to help you focus your work, we can talk about that, too.)

So, please stay tuned. And by all means, welcome to my party.