The Copywriting Maven

I wasn’t exactly sure how to categorize this excellent article about the You Sell, I Buy equation. This isn’t an article about copywriting per se, but the sales complexity process and how to think about a product/service in context (one of my favorite concepts) to the audience needs, wants, desires, andperceptions.
Read this: You Sell, I [...]

It’s one of the most important questions any copywriter, marketer, well, any business owner must ask themselves.
Big question. But since this blog is about copywriting, we’ll focus on the aspect of "why people buy" from the writer’s angle.There are a few schools of thought. Some copywriters will tell you that people buy for three reasons [...]

Okay, enough work. Time for a Friday treat!
Here’s an excellent example of what not to do when responding to a personal ad. My brother received this response to his ad on one of the popular online singles services. He promises me, and I believe him, that he didn’t change a single word. The email [...]

As you can imagine, I know a lot of copywriters. Some are absolute poets at their craft. Others solid hitters who nail the project first time out. I am in awe of their massive and respective talents.
But many copywriters, perhaps even most, fail to remember their running a copywriting service business. They don’t work with [...]

I think most beginning copywriters start out the way I did. Read everything you can lay your hands on (a lot harder in the pre-Internet days) and emulate (sometimes copy, sometimes steal) the best stuff you can find. (Dorothy Kerr, a DM legend, used to say "Steal smart.")
With time and after having the chance to [...]