The Copywriting Maven

There are numerous ways to open a sales letter … For example, you can tell a story which allows for a slower build-up to the product/service benefits and gives the reader time to percolate all the right emotions. In contrast, you can showcase the offer right away (works well for well-know and understood products/services) for [...]

What is working "on spec?"
Spec is short for speculation. In the copywriting and creative services world, that means a potential client says to us, "I’m not sure about hiring you, so let’s see what you do with this speculative assignment. We’ll pay you if we like it. And if we do, there will be [...]

I’ve been a copywriter a very long time, even before the advent of PCs. Yes, I used to write copy on a typewriter. In fact, I used to write copy about microcomputer books and software on a typewriter. Weird, I know, but I digress…
The best part about writing on a PC is the ability to [...]

I did Gayley Knight’s AM Coffebreak show on DCRadio700 on the Business Radio Network today and it was great fun. Talked about the copywriting field, SEO copy, career paths in copywriting, even resume writing.Essential Takeaway Idea:Take every opportunity to network and promote yourself to the right prospective markets.

Get ‘em in, give ‘em what they need, and get ‘em out.
That, in a nutshell, is my web writing philosophy. The majority of your visitors come to your site seeking information on a product, service, or your company. If they find it easily and logically, you have a better chance they will move deeper into [...]