Archive for June, 2006

Write to the Reader’s Self-Interest »

By Roberta Rosenberg on Jun 6, 2006 in DM Copy Tips & Tools | 0 Comments

One of the most basic yet hard-to-nail down concepts is that in DM we write to the prospective customer’s self-interest and not your own (or the client you’re working for.) Further, the self-interest boils down to two key questions:
What’s in it for me and how much?
Whether you’re writing a 30-page magalog, simple postcard or email, [...]

Love the Statue of Liberty? Prove it! »

By Roberta Rosenberg on Jun 3, 2006 in Occasional Rantings | 0 Comments

** We interrupt this copywriting-centric blog for an important announcement **
This week, Homeland Security Chief, Michael Chertoff and his team decided that Tampa, FL and Charlotte, NC were more deserving of anti-terrorism grants than NY and Washington, DC. He’s looking to cut these cities back by 40%.
His reason? NY and DC are low-risk security targets, [...]

Stock Photo Cliches - Don’t Go There »

By Roberta Rosenberg on Jun 1, 2006 in Picture This! | 0 Comments

Even tho I’m basically the word girl, when I develop a website for a client, I usually do the photo research and generally steer clear of the big fat visual cliches. (Word to the wise? Microsoft has a lot of nice free images but you’ll see them everywhere. If you’re looking for an inexpensive source [...]

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