The Copywriting Maven

Sometimes the shorter the post, the more meaty the subject. So this one will be short and to the point.
Copywriting is a creative BUSINESS, not a personal expression of your art. (Everyone of my coaching students has heard this phrase from me at least once, and for good reason.)
Too many creatives, copywriters and graphic artists, [...]

From time to time, I’ll feature an article written by one of my colleagues in the copywriting craft. Karon Thackston is one of the best, and she’s a terrific writer to boot!
Not only is she a sought-after DM and SEO copywriter (remember, you should be thinking about how to add SEO copywriting to your [...]

Maven’s Maxim – Steer clear of any prospective client who balks at signing a reasonable agreement. This includes friends and family. A contract makes sure that everyone is reading off the same page, defines the terms and responsibilities, and keeps everyone serious and honest. It’s all good.

Last week I shared several newsletters that I read and reocmmend, all free all the time. Now here are a select few (at least for the moment) online newsletters that I actually pay for and have for several years.
With so much great information out there, why pay for it? Because when you learn something [...]

I’m presenting, in two parts, those online newsletters that focus on copywriting, the business of copywriting, as well as SEO and web development because if you’re going to grow your business, you’re going to want to know or have working knowledge of these areas — for your clients as well as yourself.
** PART ONE: Freebie [...]