The Copywriting Maven

P.S. I love you …
When you write a letter to a friend or lover, the PS does reflect a coda, an afterthought to the main body of your note. It’s an extra thought tacked onto the end.
When writing a direct mail letter, especially a multi-page letter, your PS isn’t read as an afterthought. Actually, it [...]

Mea culpa! Looks like I gave a bum link in my last post. Here’s the correct one:
Freelance Copywriter Fee & Compensation Survey
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As you might have read in a previous post, I’ve been a direct response marketing copywriter for a pretty long time.
It wasn’t a cool career when I got started. When I worked for a radio station, I was very cool. Even tho I was a lowly traffic continuity director (and secretary), folks were very [...]

In college, although my major was broadcast journalism, I knew I could be happy in just about any job in the communications industry. Little did I know that a satisfying, generally well-paying solo career in direct marketing copywriting was about to unfold…

Okay, so I’m perusing my email last night, not minutes after posting about the use of the awful made-up word "architecting" when I spot a vulgar message head — "Dog Farts."
I’m poised to hit delete thinking it’s one of those nonsensical spams when I look at the email address and see a familiar name. Wow, [...]