Comments on: 2 Reasons Why You Shouldn’t Use Humor in Your Marketing Copy http://www.copywritingmaven.com/2006/08/10/2-reasons-why-you-shouldnt-use-humor-in-your-marketing-copy/ A copywriter shares tips, techniques, reviews & cranky commentary Sat, 22 Nov 2008 17:26:58 +0000 http://wordpress.org/?v=2.6.3 By: Roberta Rosenberg http://www.copywritingmaven.com/2006/08/10/2-reasons-why-you-shouldnt-use-humor-in-your-marketing-copy/#comment-4 Roberta Rosenberg Sat, 02 Sep 2006 17:45:45 +0000 http://72.34.55.84/~maven07/?p=27#comment-4 Actually, if I were writing a fundraising or sales letter where I wanted to underscore a pervasive environment of creeping spin and untruth, I could use "truthiness" as a symbol of my (and my readers') seething rage and anger. But just to make them giggle? Nope, wouldn't use it. :=) Actually, if I were writing a fundraising or sales letter where I wanted to underscore a pervasive environment of creeping spin and untruth, I could use “truthiness” as a symbol of my (and my readers’) seething rage and anger.

But just to make them giggle? Nope, wouldn’t use it. :=)

]]> By: Rico http://www.copywritingmaven.com/2006/08/10/2-reasons-why-you-shouldnt-use-humor-in-your-marketing-copy/#comment-5 Rico Sat, 02 Sep 2006 07:36:07 +0000 http://72.34.55.84/~maven07/?p=27#comment-5 What? So I can't use "Truthiness"? :( What? So I can’t use “Truthiness”? :(

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