Comments on: 2 Reasons Why You Shouldn’t Use Humor in Your Marketing Copy http://www.copywritingmaven.com/2006/08/2-reasons-why-you-shouldnt-use-humor-in-your-marketing-copy/ A copywriter shares tips, techniques, reviews & cranky commentary Mon, 22 Nov 2010 19:48:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Addison Real Estate http://www.copywritingmaven.com/2006/08/2-reasons-why-you-shouldnt-use-humor-in-your-marketing-copy/comment-page-1/#comment-3238 Addison Real Estate Sun, 30 Aug 2009 15:28:09 +0000 http://72.34.55.84/~maven07/?p=27#comment-3238 I never thought about why Humor could potential harm your efforts, but you've made a valid point. You may give away free humor to the targeted audience, they'll laugh and won't have a look at your product seriously or some may feel, oh is this kid trying to impress me by making me laugh? I never thought about why Humor could potential harm your efforts, but you’ve made a valid point. You may give away free humor to the targeted audience, they’ll laugh and won’t have a look at your product seriously or some may feel, oh is this kid trying to impress me by making me laugh?

]]> By: Roberta Rosenberg http://www.copywritingmaven.com/2006/08/2-reasons-why-you-shouldnt-use-humor-in-your-marketing-copy/comment-page-1/#comment-4 Roberta Rosenberg Sat, 02 Sep 2006 17:45:45 +0000 http://72.34.55.84/~maven07/?p=27#comment-4 Actually, if I were writing a fundraising or sales letter where I wanted to underscore a pervasive environment of creeping spin and untruth, I could use "truthiness" as a symbol of my (and my readers') seething rage and anger. But just to make them giggle? Nope, wouldn't use it. :=) Actually, if I were writing a fundraising or sales letter where I wanted to underscore a pervasive environment of creeping spin and untruth, I could use “truthiness” as a symbol of my (and my readers’) seething rage and anger.

But just to make them giggle? Nope, wouldn’t use it. :=)

]]> By: Rico http://www.copywritingmaven.com/2006/08/2-reasons-why-you-shouldnt-use-humor-in-your-marketing-copy/comment-page-1/#comment-5 Rico Sat, 02 Sep 2006 07:36:07 +0000 http://72.34.55.84/~maven07/?p=27#comment-5 What? So I can't use "Truthiness"? :( What? So I can’t use “Truthiness”? :(

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