The Copywriting Maven

Argh m’hearties … I saw this in today’s email from DM copywriting master, Gary Bencivenga, and thought I’d share. Afterall it’s Halloween. Time for a little fun.
"And let’s not forget the venerable free talent test. For many years,
the Art Instruction Institute ran ads on matchbook covers, featuring a
sketch of a pirate along with this challenge…
Are [...]

Search engines … boring, right? You have your Google, your Yahoo, your Ask. Perhaps you like meta-engines like Dogpile and Mamma. All excellent engines, but hey, no fun at all.
Well, here’s a search engine that does a pretty good job, but trust me, the look and feel will knock your cyber-socks right off.
Introducing Ms. Dewey [...]

Clayton Makepeace, one of the best known, red hot and hot shot copywriting masters working today, has just compiled a huge collection of great copywriting tips culled from his ezine series.
Find your brain-boosting, results-generating, profits-pouring-from-your-fingertips copy tips here.
My thanks to Clayton for putting them all in one, easy-to-read and -refer link. Much obliged!Maven’s MaximWhen a [...]

It’s been a bit longer than I would prefer between posts, but ahh, I’ve been copywriting. A lot of copywriting. Most for a client with whom I’ve been working on retainer since their copy needs are varied, frequent and very much on-the-fly.
In general, I prefer retainers. Reliable cash flow for you, no copy expense surprises [...]

One of my favorite reads is from the folks behind GrokDotCom … their forte is multi-varied, but centers on the ways to get visitors to convert to buyers, subsribers, etc. In short, they show you how to get your visitors motivated to do what you want them to do.
Sounds a lot like direct marketing copywriting, [...]