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Film Spoof - Can You Draw … ?

By Roberta Rosenberg on Oct 31, 2006 in Occasional Rantings

Argh m’hearties … I saw this in today’s email from DM copywriting master, Gary Bencivenga, and thought I’d share. Afterall it’s Halloween. Time for a little fun.

"And let’s not forget the venerable free talent test. For many years,
the Art Instruction Institute ran ads on matchbook covers, featuring a
sketch of a pirate along with this challenge…

Are You an Artist?
Draw the Pirate

This matchbook ad promised that if you take this simple aptitude test
(tracing the pirate not permitted), the Institute’s instructors would
review it and let you know if you have the talent to be an artist. I
understand that Peanuts creator Charles Schulz was accepted and later
graduated from this program with honors."

There were (and still are) variations on this, but the pirate was THE classic. Enjoy the film short, it’s just 7 minutes long. If you know anything about direct response marketing, this will make you laugh outloud.

Draw the Pirate

And if you haven’t already, sign-up for Bencivenga’s Bullets and tell Gary that Roberta Rosenberg, "The Copywriting Maven" sent you!

Maven’s Maxim
All work, no play? Not today! Happy Halloween!