How Adjectives Can Kill Your Conversion Rate
By Roberta Rosenberg on Oct 3, 2006 in DM Copy Tips & Tools, SEO Copy Tips & Tools
Another Better Writing shout-out. This time from an article in Conversion Chronicles, written by Daphne Gray-Grant, PublicationCoach.com:
How Adjectives Can Kill Your Conversion Rate
Although written about lead to sale conversions, this article is really just about writing with greater strength and grabbing-power. Good tips, too.
(Sign-up for Daphne’s Power Tips and Chronicles’ newsletter. Both are free and worth your time.)
Maven’s Maxim
Verbs are the engine that drive the message. Work ‘em, have fun with them, and you’ll turbo-charge the power behind your copywriting.
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