Archive for October, 2006

Cover Letters from Hell, Missives from the Hiring Trenches »

By Roberta Rosenberg on Oct 8, 2006 in DM Copy Tips & Tools, Occasional Rantings, Working with Clients | 0 Comments

I saw this link on a local Washington-area publishing professionals listgroup. Go ahead and read all the excerpts and passages from guaranteed-genuine cover letters and correspondence received by Killian Advertising.
Cover Letters from Hell. Go ahead, I’ll wait …

How Adjectives Can Kill Your Conversion Rate »

By Roberta Rosenberg on Oct 3, 2006 in DM Copy Tips & Tools, SEO Copy Tips & Tools | 0 Comments

Another Better Writing shout-out. This time from an article in Conversion Chronicles, written by Daphne Gray-Grant, PublicationCoach.com:
How Adjectives Can Kill Your Conversion Rate
Although written about lead to sale conversions, this article is really just about writing with greater strength and grabbing-power. Good tips, too.
(Sign-up for Daphne’s Power Tips and Chronicles’ newsletter. Both are free and [...]

Next Posts »