The Copywriting Maven

I no longer recommend Glyphius. Proceed at your own risk. (You may see my ‘recommendation’ for this product and renamed products like it. Be advised that I did not approve any of those postings and that they are using my words without my expressed permission.)

There’s no question that your headline is the single most important element in your direct response ad, letter, email or blog post. That’s why copywriters tend to take the most time with them. Is the tone right? Am I hitting the most important emotional benefit? Do I need to edit more tightly?
Many copywriters will start [...]

(And ain’t that a pretty picture!)

Wow, is my face red. Broken links and a typo in my last post. And who caught me? Michael Stelzner himself. 

I’m going to have to turn in my proofreader’s card. (Actually, and this comes as no surprise, I’m a lousy proofreader.) But because I was in a rush and [...]

Some people read trashy novels for relaxtion. Me? I’m a Hollywood biography junkie. I love reading about the people who worked in front of and behind the cameras. Most of these memoirs are crap, but I have read some good ones. A particular good read were the memoirs of James Cagney, one of Hollywood’s most [...]

Many moons ago when I worked as an Account Exective for a direct marketing agency, the VP was very excited about a prospective new client. High prestige, deep pockets and they wanted us to do the marketing for a new newsletter geared to parents. (My boss, the VP, pitched the account based on my publications [...]