Comments on: What’s the Meta-Message Behind Your Benefit? http://www.copywritingmaven.com/2006/11/02/whats-the-meta-message-behind-your-benefit/ A copywriter shares tips, techniques, reviews & cranky commentary Sat, 11 Oct 2008 06:30:30 +0000 http://wordpress.org/?v=2.6 By: Drew McLellan http://www.copywritingmaven.com/2006/11/02/whats-the-meta-message-behind-your-benefit/#comment-10 Drew McLellan Fri, 03 Nov 2006 05:53:59 +0000 http://72.34.55.84/~maven07/?p=45#comment-10 Great post and right on the money. I wrote a post about this very notion...the core benefits that people seek. Check it out at <a href="http://www.drewsmarketingminute.com/2006/09/sex_or_money.html" rel="nofollow">http://www.drewsmarketingminute.com/2006/09/sex_or_money.html</a> Sometimes I think as writers it is easy to get so caught up in the laundry list of features that we forget that features appeal to our minds. We have to touch someone's emotions to actually move them to make a purchase. Touch their heart and they will use the features to justify their purchase! Best, Drew Great post and right on the money. I wrote a post about this very notion…the core benefits that people seek. Check it out at http://www.drewsmarketingminute.com/2006/09/sex_or_money.html

Sometimes I think as writers it is easy to get so caught up in the laundry list of features that we forget that features appeal to our minds. We have to touch someone’s emotions to actually move them to make a purchase.

Touch their heart and they will use the features to justify their purchase!

Best,

Drew

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