Archive for November, 2006

Don’t Insult the Prospect if You Want to Get the Job »

By Roberta Rosenberg on Nov 9, 2006 in Promoting Your Biz, Working with Clients | 2 Comments

Some marketing tips are just way too obvious.
Consider this: I got a call after work hours from a fellow I do not know. He introduced himself by name without a company affiliation. He told me he had reviewed AdoptShoppe, my online store. He then proceeded to tell me in several breathless sentences how my site [...]

What’s the Meta-Message Behind Your Benefit? »

By Roberta Rosenberg on Nov 2, 2006 in DM Copy Tips & Tools | 1 Comment

I was supposed to be working at the AWAI BootCamp this week. (I’ve been a copywriting coach/mentor for AWAI since 2003.) Illness in the family forced me to cancel my plans, but I’m following the activities via email. Today’s missive included the following:
"The best way to be sure your benefit outweighs the cost and risk [...]

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