Comments on: What’s the Meta-Message Behind Your Benefit? http://www.copywritingmaven.com/2006/11/whats-the-meta-message-behind-your-benefit/ A copywriter shares tips, techniques, reviews & cranky commentary Mon, 22 Nov 2010 19:48:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Natalie Stevens http://www.copywritingmaven.com/2006/11/whats-the-meta-message-behind-your-benefit/comment-page-1/#comment-3009 Natalie Stevens Fri, 05 Jun 2009 20:58:44 +0000 http://72.34.55.84/~maven07/?p=45#comment-3009 Thanks for this info Thanks for this info

]]> By: Drew McLellan http://www.copywritingmaven.com/2006/11/whats-the-meta-message-behind-your-benefit/comment-page-1/#comment-10 Drew McLellan Fri, 03 Nov 2006 05:53:59 +0000 http://72.34.55.84/~maven07/?p=45#comment-10 Great post and right on the money. I wrote a post about this very notion...the core benefits that people seek. Check it out at <a href="http://www.drewsmarketingminute.com/2006/09/sex_or_money.html" rel="nofollow">http://www.drewsmarketingminute.com/2006/09/sex_or_money.html</a> Sometimes I think as writers it is easy to get so caught up in the laundry list of features that we forget that features appeal to our minds. We have to touch someone's emotions to actually move them to make a purchase. Touch their heart and they will use the features to justify their purchase! Best, Drew Great post and right on the money. I wrote a post about this very notion…the core benefits that people seek. Check it out at http://www.drewsmarketingminute.com/2006/09/sex_or_money.html

Sometimes I think as writers it is easy to get so caught up in the laundry list of features that we forget that features appeal to our minds. We have to touch someone’s emotions to actually move them to make a purchase.

Touch their heart and they will use the features to justify their purchase!

Best,

Drew

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