The Copywriting Maven

Thanks to James Brausch’s mention, I’ve had a ton of new visitors to The Copywriting Maven - thanks and welcome!
Opportune, too, since I decided to revisit my original testing and see if I could use Glyphius to tweak and boost my CTR (click-thru rate.) In one test it did, in the other it was dead-even [...]

I developed my first website in 1997 detailing my experience as I moved through the process of adopting our son from Korea. It was modest, but meaty. (Today, I’d call that content-rich.) I knew it had the kind of information that other prospective and in-process adoptive parents would want. So I submitted to the numerous [...]

Swing this, Santa!
If you’re celebrating, here’s wishing you and yours a groovin’ Hanukkah!

All of us are familiar with the "Golden Rule" - Do unto others as you would have them do unto you. Good advice written toward the positive.
Interestingly enough, not all "Big Three" faiths articulate the Golden Rule the same way. The Rule as stated above is the generic Christian statement. Judaism takes a different spin [...]

I don’t know about my colleagues on the literary side of things — the poets, essayists, and novelists who get to smoke and drink too much and rage when creative inspiration creeps quietly out of their brain and eases out the front door. But as a marketing copywriter with almost 20 years of freelancing behind [...]