I’m looking to avoid a project revision and housework this afternoon, so here’s one more "fun run" before I head upstairs to report for cleaning duty …

Direct marketing isn’t a brand-focused process. We tend not to work with awareness issues as we’re more concerned with motivating measurable, quantifiable action. However, brand reputation is certainly part of the mix of sweeteners and credibility boosters with which we craft our message. It’s always easier to sell a product/service with a respected brand name than an unknown.

Hence my long-winded intro to "My Top 5 Brands and What They Reveal About Me." Like the "5 Things You Didn’t Know About Me" game, the purpose of this game is to share your top 5 brands and why they reveal a secret about you. (Another Drew special!) Not sure any of these are a secret, but they do reveal a consistency in approach and philosophy.

So here’s mine …

Toyota - because I don’t mind boring and value dependability for the long-haul. I’m 52 and have purchased for myself only 2 brand-new cars. My 1979 Toyota Corolla lasted 10 years and would have lasted longer if some kid had actually managed to apply her brakes at the stop sign I was passing by. My 1989 Camry lasted almost 18 years. (I was so hoping for 20 and earning the antique plates.) I now have a 2002 Camry which I bought used. I’ll have it another 10 years for sure.

Entenmann’s - best dang store bought pastry, especially Walnut Danish Rings. Makes me think of home. (Massapequa, NY)

Coach - because they’re beautiful, thoughtfully organized, well-constructed bags that can take a beating — and I deserve a great bag.

Movado - black face, no numbers - perfect! Completely elegant, timeless watches that never go out of style. I like "investment" pieces, purchase one and have it forever.

Zippo - the hardy, never fail lighter. Even though I don’t smoke anymore and keep my Zippo in a drawer, if I need it, it’s ready. (It also reminds me of my Dad who still used his WW2 army-issue Zippo until the day he died. Then my mother used it until she quit smoking.)

I’m not tagging anyone special, but come on, it’s Sunday. Let’s play!