3 Tips for Writing Effective Email Subject Lines
By Roberta Rosenberg on Jan 31, 2007 in DM Copy Tips & Tools
When do you "tell" and when do you "sell?"
The letter sells. The brochure tells. Rules of thumb in direct marketing copywriting, that for the most part, hold true.
Now add "the email subject line tells" to another rule of thumb worth obeying. According to the article below, it’s far better to tell in your email promotion’s subject lines than to sell.
By Christen Gruebel, associate editor, Inside Direct Mail and Target Marketing
Excellent material here worth saving to your personal copywriter’s file folder.
Maven’s Maxim
When it comes to writing effective email subject lines that will get your email opened, think straightforward and tell the recipient what to expect. Save the stronger sales pitch for the email text. But always test, test, and test to see what works best in your own markets with your own customers and prospects. Even rules of thumb can sometimes be bent to your own marketing advantage.
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Brad Shorr | Jan 31, 2007 | Reply
Helpful information–thanks. I always find the most challenging kind of writing is that which requires the fewest words.