Comments on: Brand Loyalty: I’ll Show You Mine

By: The Write Spot

The Write Spot — Wed, 17 Jan 2007 19:54:32 +0000

Brand Loyalty

The Copywriting Maven’s post, Brand Loyalty: I’ll Show You Mine got me thinking about the subject. What brands am I loyal to? Diet Coke with Lime Levi’s jeans Rockmount Ranch Wear shirts Celestial Seasonings teas Tommy Bahama shirts Kodak cameras

By: Copywriting Maven

Copywriting Maven — Mon, 15 Jan 2007 16:15:44 +0000

Well, I wound up cleaning, but not as much as I should have! :=)

By: Drew McLellan

Drew McLellan — Mon, 15 Jan 2007 05:02:54 +0000

Roberta,

Happy to be your excuse not to clean any day!!

Drew

By: Copywriting Maven

Copywriting Maven — Mon, 15 Jan 2007 02:35:28 +0000

Thanks for stopping by, Nick, and mentioning your own post on the subject. Just what we’ve been talking about!

By: Nick Rice

Nick Rice — Mon, 15 Jan 2007 01:23:35 +0000

Roberta, great post. I love your thinking. It reminded me of a post I did awhile back on "brand adjectives". It's a technique that we use with clients to help them bring out their views on the future brand attributes (what they want to be seen as by their audience). If you're interested, check it out: http://www.nick-rice.com/2006/brand-adjectives-and-alignment/