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	<title>Comments on: Classic DM Copywriting Technique: The Infamous J Returns</title>
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	<link>http://www.copywritingmaven.com/2007/01/classic-dm-copywriting-technique-the-infamous-j-returns/</link>
	<description>A copywriter shares tips, techniques, reviews &#038; cranky commentary</description>
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		<title>By: Scott</title>
		<link>http://www.copywritingmaven.com/2007/01/classic-dm-copywriting-technique-the-infamous-j-returns/comment-page-1/#comment-48</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Thu, 21 Jun 2007 23:56:35 +0000</pubDate>
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		<description>It would be more effective if it didn&#039;t come with enough frequency to recognize it...</description>
		<content:encoded><![CDATA[<p>It would be more effective if it didn&#8217;t come with enough frequency to recognize it&#8230;</p>
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		<title>By: Drew McLellan</title>
		<link>http://www.copywritingmaven.com/2007/01/classic-dm-copywriting-technique-the-infamous-j-returns/comment-page-1/#comment-49</link>
		<dc:creator>Drew McLellan</dc:creator>
		<pubDate>Thu, 11 Jan 2007 06:28:39 +0000</pubDate>
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		<description>Roberta,

Ahhh, a classic.  And you are right, effective. I always liked this technique better than the fake overnight envelope trick. One felt inviting, the other like I&#039;d been fooled!

Drew
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		<content:encoded><![CDATA[<p>Roberta,</p>
<p>Ahhh, a classic.  And you are right, effective. I always liked this technique better than the fake overnight envelope trick. One felt inviting, the other like I&#8217;d been fooled!</p>
<p>Drew</p>
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