B2B Copywriting: Clayton Makepeace Interviews Bob Bly »
By Roberta Rosenberg on Jan 3, 2007 in Copywriting Courses, DM Copy Tips & Tools, Promoting Your Biz, Working with Clients | 2 Comments
Like you, I mostly scan my mail - email, snail mail, love letters (those I read, every word), bills — and usually that suffices. But this Makepeace interview with Bob Bly made me stop and read every word.
This is GREAT stuff about B2B copywriting (which is what I do mostly, for many of the reasons [...]
