The Copywriting Maven

Before I give you a little of writing smarts behind crafting ALT tags, notice how I changed the syntax of my post title. I should have been doing this all along - leading with the meat of the post, rather than the series name.
The ALT Tag ( image alt attributes) names the image.
Visually impaired folks, [...]

I recently spent about six months doing marketing consulting and copywriting for a high-tech firm. Although I’m a seasoned pro — as all my readers know :=) — I didn’t have the depth of knowledge in already in place to really serve this client as well as I wanted.
So, I did my research and dug [...]

Tom Chandler, The Copywriter Underground, decided to tag outside the box and pick a few of the not-so-usual suspects to take part in the latest meme, "Why I Blog."
Tom wrote four reasons, but I had seven in me, screaming to get out:
#1: I like writing.
Writer’s write, it’s what we do. Although I have no novel [...]

  In tooling around the blogosphere, I came upon Grow Your Writing Business and noticed her blog "flower" in this post.
Too cool, I thought.
Here is my Copywriting Maven’s blog "flower" (click the  image to see the larger version)
Grown organically from the links and structure, each blog (or site, works with either) is as unique [...]

Ok, so we’ve covered the importance of crafting the right title tag for each of your pages and we’ve covered a few good steps toward identifying relevant keyword phrases and crafting your site keyword phrase glossary which will be used to write the page titles and page content.
As I’m sure you’ve already surmised by now, [...]