The Copywriting Maven

I don’t know about you, but I probably spend way too much time checking out new sites, their offerings and capabilities. In my blog wanderings I came across two posts talking about someone else’s list of nifties.

From The Online Education Database: Top 25 Web 2.0 Search Engines
From the Aviva Directory: 25 Web 2.0 Tools [...]

I’ve been thinking about this since reading a post on Tom Chandler’s The Copywriter Underground where he riffs on this post, Honey, I shrunk the culture from Nicolas Carr’s blog, Rough Type who riffed on this piece from O’Reilly Radar … with me so far?
The basic question - Does short-form content chunking over time cause short-form [...]

If you’re a regular Copywriting Maven reader, you know I love experimenting with new widgets. I try ‘em for a while, and if they’re used or produce results they get to stay. Otherwise, they disappear and I make room for new ones.
It’s the direct marketer in me. I like testing.
I’m still feeling my way through [...]

Choosing the right or relevant keywords and phrases for a website may or may not fall under your copywriter’s list of things to do. Your clients will generally provide you (or should) with a working list of words and phrases that help sites rank well in Google.
(Yes, there are other engines, Yahoo and Live.com, [...]