Every freelance copywriter, especially fresh-faced newbies, worries about how to find new clients. Even those of us with inch-think portfolios worry about finding the next job … and the next job after that.

You can practice "The Secret" and visualize the phone ringing, a new client on the other end who can’t wait to hand-over a fabulous project with unlimited budget. Or you can get serious about client prospecting and start trolling and working the phone yourself.

That’s one of the tips you’ll find in David Leland’s blog, Writing Killer Case Studies. A recent post covers his approach to finding case study work. Whatever your marcomm specialty, David’s outline is smart and workable, even if you’re new to the writing biz. Take a look at How to Find Work and make your own notes.

If case study work intrigues you as much as it does me, grab a subscription to his blog, too. You may also want to take a look at his e-book, How to Write Case Studies That Sell (aff), as well if you think case studies might be a nice addition to your capabilities statement.

I’ll be writing a review about this book soon, but as luck would have it, I was able to use How to Write Case Studies That Sell as a guide to rewriting a client’s case study (starting with helping me realize that the original case study wasn’t very good to begin with and needed rewriting! It’s an easy to follow read that lays out the proper steps to take … the questions to ask … and the proper voice to take.

But more about that next week or so :=)