The Copywriting Maven

Every freelance copywriter, especially fresh-faced newbies, worries about how to find new clients. Even those of us with inch-think portfolios worry about finding the next job … and the next job after that.
You can practice "The Secret" and visualize the phone ringing, a new client on the other end who can’t wait to hand-over [...]

"Give the order device more time and effort per square inch than any other piece in the package" — Malcolm Decker

Speak to 10 copywriters and you’ll get 10 different responses to the question, "What do you work on first when preparing a direct response promotion?"
Some folks will spend the bulk of their initial writing [...]

I love my Firefox browser. (I tried to use IE7 but it locks up my aging PC so now FF 2.0 is my default.)  One of the best part of FF is the ability to add extensions and themes up the wazoo, (Mine is littered with all manner of things fun and functional.)
The nice folks [...]

No surprise to those of us who still work in the direct mail world, but the high cost of commercial mailing lists, print production and almost annual postage hikes (with yet another bump, perhaps as early as this May) tends to force creative testing to the back burner. That’s why, if you’ve checked your marketing [...]

After 25 years of writing copy, I must admit I get a little pissed-off (okay, maybe a lot) when my hard-learned, hard-earned craft gets lumped in and categorized as yet one more bogus "get-rich-quick, anyone-can-do-this" enterprise — like earning $2000/month stuffing envelopes at home or you, too, can make the big money driving the big [...]