Bob Stone, Direct Mail Legend: In Appreciation »
By Roberta Rosenberg on Mar 1, 2007 in Occasional Rantings | 2 Comments
While preparing another post, I discovered that one of the genuine legends of the direct marketing industry, Bob Stone, had passed away yesterday. He was 88 years old.
He and his book made me look smarter and more knowledgeable than I actually was.
Bob and I had never met in person, but his book, Successful Direct Marketing [...]



