The Copywriting Maven

As I write this, my son and his father are sitting in the local pediatric after hours clinic waiting to see the doctor.
My son, age 9 and old enough to know better, decided to let his 8-year old sister (also old enough to know better) lob plastic checkers into his open mouth (and this is [...]

I’ve often likened writing Google Adwords copy to writing haiku. So many characters per line, total of 3 lines, and many other restrictions to tone, structure and verbiage.
Haiku, I think, is a bit easier.
I found Keyword Tips For Writing Powerful Google Ads: How to get high-quality visitors in this week’s e-news issue of Practical Ecommerce. [...]

I usually ignore these kinds of contests, but some nice person nominated The Copywriting Maven for Best Marketing Blog, Blogger’s Choice Award. Whoever you are, thank you!
I don’t have any votes yet. (If you have a strong need to cast your vote, well, I can’t stop you from exercising your G-d given right to the [...]

I have a deadline and need your help!
A few weeks ago, I was invited (dare I say challenged) by Drew McLellan, fellow blogger and brand-master extraordinate, to join him and a bunch of other marketing bloggers on an Ebook, The Conversation Age. He and his co-editor, Gavin Heaton, have asked us to each contribute [...]

A story, but first hurry the kids out of the room…
Roseanne Barr, no petite flower even when she was first starting out in stand-up comedy, was being heckled by a drunk in her audience. Ignoring him wasn’t working. Finally, the drunk yelled, "Hey, you got some mouth on you. You obviously ain’t no [...]