The Copywriting Maven

I’ve been buried with client work for the past few days (this working for a living sometimes bites), so my desk is littered with post-it notes and other little bits of written trash with ideas to post.
But I’ve been saving this idea especially. So simple, so elegant, and it’s a sure-fire response generator.
Send a genuine [...]

I had another post all ready to go, but I happened to see the following Google Adwords bon mot in my gmail account and I simply had to follow it along.
Steven Seagal’s own juices? Who could resist?
Join me, won’t you? I began the journey with this intriguing little ad (I’ve bolded certain phrases to represent [...]

I’ll admit to a shocking truth. I rarely turn on my cell phone. It’s very cute, brushed black stainless steel, and fun to open and close. But I really know very little about its functionality.
Since I spend almost every waking moment at my desk pounding the keys, my landline is always within reach. With [...]

Change "copywriters" to "consultants" and just about any resource for consultants works equally well for copywriters because most of us wear both hats.
I read 7 Ways To Learn If Your Clients Love Or Loathe You by Sheryl Kravitz in RainToday.com today (now that sounds redundant) and thought it was a very useful, valuable read. [...]

I’m taking a quick break in the middle of our Passover preparations to share with you what I believe makes the retelling of the Passover story (the Exodus) so compelling, at least in part.
The story is written and told in the first person. "WE were slaves in Egypt …" "With an outstretched arm, G-d guided [...]