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	<title>Comments on: Will the Post Office Ultimately Go the Way of the Milkman?</title>
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	<link>http://www.copywritingmaven.com/2007/05/17/will-the-post-office-ultimately-go-the-way-of-the-milkman/</link>
	<description>A copywriter shares tips, techniques, reviews &#038; cranky commentary</description>
	<pubDate>Sat, 22 Nov 2008 17:09:34 +0000</pubDate>
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		<title>By: Ramsey Fahel</title>
		<link>http://www.copywritingmaven.com/2007/05/17/will-the-post-office-ultimately-go-the-way-of-the-milkman/#comment-162</link>
		<dc:creator>Ramsey Fahel</dc:creator>
		<pubDate>Sun, 20 May 2007 08:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://72.34.55.84/~maven07/?p=112#comment-162</guid>
		<description>Do Not Mail Opt-Out Law would be fair to everyone.

The proposed recent "Do not mail" is an Opt-Out law.  Only those not desiring advertising mail need opt-out.  Anyone desiring advertising mail can do nothing - and continue to receive it.  Why deny those wishing to avoid advertising mail the power to do so?

I do not consider handling unwanted advertising placed against my will on my personal property to be a civic obligation!
 
The US Supreme Court said in the Rowan case in 1970, ““In today's [1970] complex society we are inescapably captive audiences for many purposes, but a sufficient measure of individual autonomy must survive to permit every householder to exercise control over unwanted mail. To make the householder the exclusive and final judge of what will cross his threshold undoubtedly has the effect of impeding the flow of ideas, information, and arguments that, ideally, he should receive and consider. Today's merchandising methods, the plethora of mass mailings subsidized by low postal rates, and the growth of the sale of large mailing lists as an industry in itself have changed the mailman from a carrier of primarily private communications, as he was in a more leisurely day, and have made him an adjunct of the mass mailer who sends unsolicited and often unwanted mail into every home. It places no strain on the doctrine of judicial notice to observe that whether measured by pieces or pounds, Everyman's mail today is made up overwhelmingly of material he did not seek from persons he does not know. And all too often it is matter he finds offensive.”
 
Furthermore, the Supreme Court said, “the mailer's right to communicate is circumscribed only by an affirmative act of the addressee giving notice that he wishes no further mailings from that mailer.
 
To hold less would tend to license a form of trespass and would make hardly more sense than to say that a radio or television viewer may not twist the dial to cut off an offensive or boring communication and thus bar its entering his home. Nothing in the Constitution compels us to listen to or view any unwanted communication, whatever its merit; we see no basis for according the printed word or pictures a different or more preferred status because they are sent by mail.”
 
We need a nationwide “Do Not Mail” law to create a one-stop, convenient place for homeowners to give senders the aforementioned affirmative notice that we do not want certain kinds of mail sent to our homes.

&lt;a href="http://www.newdream.org/emails/ta19.html" rel="nofollow"&gt;http://www.newdream.org/emails/ta19.html&lt;/a&gt;

Signed,
Ramsey A Fahel</description>
		<content:encoded><![CDATA[<p>Do Not Mail Opt-Out Law would be fair to everyone.</p>
<p>The proposed recent &#8220;Do not mail&#8221; is an Opt-Out law.  Only those not desiring advertising mail need opt-out.  Anyone desiring advertising mail can do nothing - and continue to receive it.  Why deny those wishing to avoid advertising mail the power to do so?</p>
<p>I do not consider handling unwanted advertising placed against my will on my personal property to be a civic obligation!</p>
<p>The US Supreme Court said in the Rowan case in 1970, ““In today&#8217;s [1970] complex society we are inescapably captive audiences for many purposes, but a sufficient measure of individual autonomy must survive to permit every householder to exercise control over unwanted mail. To make the householder the exclusive and final judge of what will cross his threshold undoubtedly has the effect of impeding the flow of ideas, information, and arguments that, ideally, he should receive and consider. Today&#8217;s merchandising methods, the plethora of mass mailings subsidized by low postal rates, and the growth of the sale of large mailing lists as an industry in itself have changed the mailman from a carrier of primarily private communications, as he was in a more leisurely day, and have made him an adjunct of the mass mailer who sends unsolicited and often unwanted mail into every home. It places no strain on the doctrine of judicial notice to observe that whether measured by pieces or pounds, Everyman&#8217;s mail today is made up overwhelmingly of material he did not seek from persons he does not know. And all too often it is matter he finds offensive.”</p>
<p>Furthermore, the Supreme Court said, “the mailer&#8217;s right to communicate is circumscribed only by an affirmative act of the addressee giving notice that he wishes no further mailings from that mailer.</p>
<p>To hold less would tend to license a form of trespass and would make hardly more sense than to say that a radio or television viewer may not twist the dial to cut off an offensive or boring communication and thus bar its entering his home. Nothing in the Constitution compels us to listen to or view any unwanted communication, whatever its merit; we see no basis for according the printed word or pictures a different or more preferred status because they are sent by mail.”</p>
<p>We need a nationwide “Do Not Mail” law to create a one-stop, convenient place for homeowners to give senders the aforementioned affirmative notice that we do not want certain kinds of mail sent to our homes.</p>
<p><a href="http://www.newdream.org/emails/ta19.html" >http://www.newdream.org/emails/ta19.html</a></p>
<p>Signed,<br />
Ramsey A Fahel</p>
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		<title>By: Al Brown</title>
		<link>http://www.copywritingmaven.com/2007/05/17/will-the-post-office-ultimately-go-the-way-of-the-milkman/#comment-163</link>
		<dc:creator>Al Brown</dc:creator>
		<pubDate>Sat, 19 May 2007 22:50:27 +0000</pubDate>
		<guid isPermaLink="false">http://72.34.55.84/~maven07/?p=112#comment-163</guid>
		<description>The solution is getting rid of home delivery, not the local post office.  Then we can all throw our junk mail away in a centralized location where it can be recycled without risk of identity theft.

Home delivery will return when robotic transportation becomes viable and everything will be delivered to you at home.

In terms of loss of romantic xyz, the post office should offer extra-cost services for the romantically inclined that the rest of us won't have to subsidize.</description>
		<content:encoded><![CDATA[<p>The solution is getting rid of home delivery, not the local post office.  Then we can all throw our junk mail away in a centralized location where it can be recycled without risk of identity theft.</p>
<p>Home delivery will return when robotic transportation becomes viable and everything will be delivered to you at home.</p>
<p>In terms of loss of romantic xyz, the post office should offer extra-cost services for the romantically inclined that the rest of us won&#8217;t have to subsidize.</p>
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		<title>By: Copywriting Maven</title>
		<link>http://www.copywritingmaven.com/2007/05/17/will-the-post-office-ultimately-go-the-way-of-the-milkman/#comment-164</link>
		<dc:creator>Copywriting Maven</dc:creator>
		<pubDate>Sat, 19 May 2007 00:07:54 +0000</pubDate>
		<guid isPermaLink="false">http://72.34.55.84/~maven07/?p=112#comment-164</guid>
		<description>I hear you, Tom. Even after 25 years in the business which would think would make me jaded, I still look forward to seeing what's in the mailbox and I hope it's something good for me.

Who ever thought that getting a lumpy package in the mail would be oh-so-special?</description>
		<content:encoded><![CDATA[<p>I hear you, Tom. Even after 25 years in the business which would think would make me jaded, I still look forward to seeing what&#8217;s in the mailbox and I hope it&#8217;s something good for me.</p>
<p>Who ever thought that getting a lumpy package in the mail would be oh-so-special?</p>
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		<title>By: Tom Chandler</title>
		<link>http://www.copywritingmaven.com/2007/05/17/will-the-post-office-ultimately-go-the-way-of-the-milkman/#comment-165</link>
		<dc:creator>Tom Chandler</dc:creator>
		<pubDate>Fri, 18 May 2007 23:59:25 +0000</pubDate>
		<guid isPermaLink="false">http://72.34.55.84/~maven07/?p=112#comment-165</guid>
		<description>It's interesting -- as e-mail and online channels grow in stature, I'm beginning to think that direct mail projects -- especially "lumpy" mailers to high-value prospects -- will actually grow in impact.

Marketing aside, I love sending and receiving hand-written notes. It's a gracious, old-world way to let someone know they matter to you. 

And who -- as a kid -- didn't die a little every day the postal carrier came and went without bringing us our secret decoder ring (or whatever).</description>
		<content:encoded><![CDATA[<p>It&#8217;s interesting &#8212; as e-mail and online channels grow in stature, I&#8217;m beginning to think that direct mail projects &#8212; especially &#8220;lumpy&#8221; mailers to high-value prospects &#8212; will actually grow in impact.</p>
<p>Marketing aside, I love sending and receiving hand-written notes. It&#8217;s a gracious, old-world way to let someone know they matter to you. </p>
<p>And who &#8212; as a kid &#8212; didn&#8217;t die a little every day the postal carrier came and went without bringing us our secret decoder ring (or whatever).</p>
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		<title>By: Alicia</title>
		<link>http://www.copywritingmaven.com/2007/05/17/will-the-post-office-ultimately-go-the-way-of-the-milkman/#comment-166</link>
		<dc:creator>Alicia</dc:creator>
		<pubDate>Fri, 18 May 2007 14:08:44 +0000</pubDate>
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		<description>P.S. This may cheer you up - I just found it on another blog.

&lt;a href="http://writenowisgood.typepad.com/write_now_is_good/2007/05/surprise_words_.html" rel="nofollow"&gt;http://writenowisgood.typepad.com/write_now_is_good/2007/05/surprise_words_.html&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>P.S. This may cheer you up - I just found it on another blog.</p>
<p><a href="http://writenowisgood.typepad.com/write_now_is_good/2007/05/surprise_words_.html" >http://writenowisgood.typepad.com/write_now_is_good/2007/05/surprise_words_.html</a></p>
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