Comments on: Reach Your Prospects through Their Cultural Touchstones http://www.copywritingmaven.com/2007/05/23/reach-your-prospects-through-their-cultural-touchstones/ A copywriter shares tips, techniques, reviews & cranky commentary Wed, 09 Jul 2008 01:35:09 +0000 http://wordpress.org/?v=2.5.1 By: Jordan McCollum http://www.copywritingmaven.com/2007/05/23/reach-your-prospects-through-their-cultural-touchstones/#comment-168 Jordan McCollum Wed, 06 Jun 2007 21:16:00 +0000 http://72.34.55.84/~maven07/?p=113#comment-168 Gah, that's not fair. When did he shave his beard? Gah, that’s not fair. When did he shave his beard?

]]> By: Shan http://www.copywritingmaven.com/2007/05/23/reach-your-prospects-through-their-cultural-touchstones/#comment-169 Shan Thu, 24 May 2007 17:05:02 +0000 http://72.34.55.84/~maven07/?p=113#comment-169 Wow! When did Mike start looking like that?!? He *does* look like a politician. He didn't look like that 10 years ago when they made that documentary/interview thing. I was on ebay last night looking to expand my Monkees memorabilia collection and someone described an item as being 40 years old and I thought they made a mistake until I thought about it. Afterall, I've been a fan since the '80s and that was 20 years ago... Shan (age 25) Wow! When did Mike start looking like that?!? He *does* look like a politician. He didn’t look like that 10 years ago when they made that documentary/interview thing. I was on ebay last night looking to expand my Monkees memorabilia collection and someone described an item as being 40 years old and I thought they made a mistake until I thought about it. Afterall, I’ve been a fan since the ’80s and that was 20 years ago…
Shan
(age 25)

]]> By: Connie Reece http://www.copywritingmaven.com/2007/05/23/reach-your-prospects-through-their-cultural-touchstones/#comment-170 Connie Reece Wed, 23 May 2007 20:33:41 +0000 http://72.34.55.84/~maven07/?p=113#comment-170 OMG, I can't believe that's Michael Nesmith. I guess I Am the Walrus, and I'll be taking The Last Train to Clarksville or a Yellow Submarine straight to the retirement center. :-) Very helpful post, Roberta -- a reminder that writing for your audience means knowing who they are and the cultural touchstones that have shaped their lives. OMG, I can’t believe that’s Michael Nesmith. I guess I Am the Walrus, and I’ll be taking The Last Train to Clarksville or a Yellow Submarine straight to the retirement center. :-)
Very helpful post, Roberta — a reminder that writing for your audience means knowing who they are and the cultural touchstones that have shaped their lives.

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