The Copywriting Maven

In the past 2 weeks, two companies/organizations have emailed me to 1/review their concept and 2/be a regular resource. After a quick chuckle of "Me? Who gives a crap what I think about anything!", I was flattered, intriguied and yes, you guessed it, receptive to the message - precisely what they were hoping for.
In each [...]

My first real exposure to copywriting was writing credit card statement bill stuffers for a clothing manufacturer in the heart of NYC’s garment center.
But the real work began when I cut my teeth in the direct marketing business as a direct mail B2B copywriter. Over time, though, it’s been interesting to see how these [...]

So you’ve written a slam-bang copywriting masterpiece. Client loves it, mails or publishes it. Then your client gets sued over something the copy did or did not contain. Or the client claims you didn’t deliver on stated promises of performance or some such.
Suddenly your happy-as-clam** client begins to eye you with a deeply litigious eye.
Now [...]

Before the weekend kicked off, I decided to wax a little philosophical in my weekly or so contributions on Copyblogger.
Have a look here: Beyond
Conversion Tips and Techniques: Do You Believe in What You’re Selling?
Think I’m off-base? I have colleagues, especially here in the Washington, DC area who can write on both sides of [...]

Drew McLellan, the branding wizard behind the blog curtain at The Marketing Minute, who has shined his light on my little corner of the blog world more than a few times, has tagged me and Copywriting Maven as one of 5 blogs that have made him think (at least a little) over the past year.
I’m [...]