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Quick Take: Why It’s Really All About the Words

By Roberta Rosenberg on Jun 19, 2007 in Picture This!

When it comes to writers and artists, we just see the world differently.

Take, for example, The Marx Brothers. Writers like Groucho better (with a slight nod to Chico) because he’s all about the masterful word play. Artists will probably like Harpo better because he’s all about the physical mime play. (Gummo and Zeppo make no impression at all.)

But as a copywriter, I’ve been known to say that the right offer to the right list written in lipstick on toilet paper will produce far better than then wrong offer to the wrong list brilliantly produced.

Okay, here’s a website version of my "lipstick on toilet paper" illustration. I found this on When Being Clever Beats the Hell out of Being SEO’d/Usable.

The site: Noone belongs here more than you. All substance, no style (well, not classic), clever and completely compelling.

It’s good to write the words.