Comments on: Classic Direct Mail Marketing Technique #3: The Power of Pink

By: alicia

alicia — Sat, 23 Jun 2007 15:26:18 +0000

I love pink so much It’s funny you should post this. My b5media blog, Mental Health Notes, is in the process of a color change. I chose to avoid pink because I thought it would scare off male readers…hmm…

By: Copywriting Maven

Copywriting Maven — Fri, 22 Jun 2007 18:47:48 +0000

Hi Kristi, remember it’s not about the colors we like or don’t like – pink isn’t one of my favorite colors, actually. But it IS about what our prospects associate with the color pink that makes it effective for certain kinds of promotions.

Whether it’s for breast cancer, peace or a dunning notice, pink gets our attention and then “colors” the context for our marketing message and action.

By: Kirsti A Dyer

Kirsti A Dyer — Fri, 22 Jun 2007 18:38:29 +0000

My first thought when I saw the title was the the article was going to be on the power of pink in marketing – namely breast cancer awareness.

There are also all of the “Think Pink” campaigns (mostly for breast cancer) and the Code Pink campaign for peace http://www.codepink4peace.org/.

Personally I like purple or violet better.

By: Elizabeth M. Johnson

Elizabeth M. Johnson — Fri, 22 Jun 2007 17:24:05 +0000

I love this post! I use pink in all of my campaigns-p.r. or otherwise since pink and brown are my brand colors. For example, I send most, if not all, of my correspondance to clients and others in a pink legal envelope. I handwrite the “to” and “from” addresses and choose an interesting stamp that reflects my message somehow.

Using pink is also a great qualifier for me. The women who respond to it and email me how much they love my website or my business cards are ones that I want. Those who aren’t interested or feel the pink is over the top are ones that I know immediately will be headaches and/or problem clients.