Archive for June, 2007

Classic Direct Mail Marketing Technique #3: The Power of Pink »

Let’s think about the connotation of the color of pink:

PINK NEUTRAL

pink is for girls
real men wear pink
Pink, the singer
And a favorite movie of mine :=)

PINK GOOD

"in the pink" means you feel well
cheeks "pink up" when we’re feeling better
pink is the color of the good fight against breast cancer

PINK BAD

"pink slip" means you’re fired
pink is [...]

Maven Poll: Who Reads The Copywriting Maven? »

It’s been almost a year since I began this little blogging experiment. The marketer in me says it’s time to find out who’s actually been reading the frequent postings, rantings, and cranky commentary.
So please take a few nano-seconds out of your busy day and let me know a little about you. Knowing who I’m writing [...]

Quick Take: Why It’s Really All About the Words »

When it comes to writers and artists, we just see the world differently.
Take, for example, The Marx Brothers. Writers like Groucho better (with a slight nod to Chico) because he’s all about the masterful word play. Artists will probably like Harpo better because he’s all about the physical mime play. (Gummo and Zeppo make [...]

Creativity Kickstart: 100 Greatest Headlines Ever Written »

There are times when even the most clever and talented of us can run sorta dry in the creativity department. Everything you write reads like crap and you simply can’t write two sentences that work.
Kids, when that happens to you don’t be sad, be glad. Because all you need is a good,  old-fashioned creativity kickstart!
Jay [...]

Sponsored Review: Copywriting.com »

I’ve been wondering for many months what the new owner of Copywriting.com
(it used to belong to direct mail copywriter Karl Freitag) was going to
do with the domain. When tapped to write a review for its grand
re-opening, I got the chance to find out.

Owned by Miguel Alvarez, a self-described internet marketer and
copywriter located in Mexico, Copywriting.com [...]