The Copywriting Maven

Copywriter Peter Stone shared an interesting POV on so-called "gurus" in a recent post, "What’s Wrong With Positioning Yourself As A Guru?" 
In it he discusses why he doesn’t like to do line-extensions of the copywriting work he does.
"I have an aversion to line extension and commodity pricing.
Branding myself as a guru, or what’s [...]

In 20 years of business, I’ve quit a client exactly thrice. One client was $%#$$%^$#@ nuts. I gave him back a big chunk of his $$$ to make him go away. I told him if he ever contacted me again, I’d call the cops and then my lawyer. That was years ago.
This year I quit [...]

As a marketing copywriter, I take a very wide view of promotion. You can market products, services, ideas, and yes, people. That’s why adding a bit of resume writing just seemed like a logical line extension of what it is I already do and like to do.
I‘ve written about resume writing before, but, in a [...]

Like the cobbler’s children who sometimes went without shoes, my cash-money-paying client work has kept me busy this week. I did, however, manage to cobble together a nice set of pumps for my ongoing stint at Copyblogger.
Landing Page Makeover Clinic: 10 Tips to Better Book Sales
I’ll be starting an ongoing Landing Page Makecover Clinic at [...]

I wear many hats and numerous labels. I’ve talked about some - obviously copywriter is one. I’m a wife (twice!), a mom, a sister, a daughter-in-law (twice!, but don’t get me started), business owner, blogger.
Well, you get the picture. I just took a test to see if I qualified as a nerd, and I’m thrilled [...]