The Copywriting Maven

As summer finally comes to its conclusion (fine by me because I loathe Washington, DC area summers), so did my last copywriting class. I’ve been sheparding and encouraging approximately 35 copywriting students through the intricacies of crafting fine headlines and leads. It was a great experience and one I hope to do again.
So I’m back. [...]

Copywriters know that writing powerful, persuasive copy is tough enough when English is your first language. This is especially true when writing conversationally and that actually can add a second layer of difficulty. Common slang, figures of speech, and subtle shades of meaning are what we weave together to get our prospects and customers nodding, [...]

With my last week of teaching copywriters in training, I hope to be back with the pitchy commentary you’ve come to expect very soon. In the meantime, I came across Ken Magill’s column this week in Direct and thought I’d share.
His topic? “Bacn.” This is a new tech-term, so I’m told, that refers to email [...]

While my teaching duties begin to wind down, I still manage to churn out my increasingly popular Copywriting Maven Landing Page Makeovers. You can read #4 for Last10Pounds.com here: Maven Makeover #4
Note that several of my suggested changes have already been made to the current landing page which I think really work from a copy [...]

My former brother-in-law is a journalism ombudsman of sorts. His favorite target is The New York Times. He blogs quick takes and his most recent is worth sharing.
The United States is at war, but you wouldn’t know it from the front page of today’s New York Times.
When you’re done with the blog post, check [...]