I don’t know about you but I love adding new skill sets to my copywriter’s toolbox. When I started in this biz, in the print world, there was direct mail, display ads and sales collateral - brochures, annual reports, newsletters and press releases.

Today, of course, there’s been an explosion in marcomm writing, both print and online. One of my favorite copywriting “line extensions” are case studies. These client “success stories” are relatively easy to write, 1-3 pages of concise writing, don’t take a huge amount of time, easy to repurpose, and can be pretty lucrative — and I’ve been writing a bunch lately.

My first podcast!

I thought, therefore, it might be fun to talk and swap stories with a case study expert. So I asked my colleague, David Leland, Mr. Case Study himself and author of the ebook, How to Write Case Studies That Sell (aff), if he’d agree to be my first interview right here on Copywriting Maven.

Give a listen here: [display_podcast]

$1500 a pop - that’s the average copy fee for a case study!

If you’ve been thinking about adding case studies — and at an average fee of $1500 per, of course you are! — but weren’t sure how to begin, I encourage you to order How to Write Case Studies That Sell (aff). Be sure and print it out, perhaps snap it into a 3-ring binder so you can keep it handy. David’s “Creative Brief” section alone is worth the price of admission.

Transparency Alert - I do participate in David’s affiliate program, but only very recently. David actually sent me a gratis copy hoping for a simple review. Well, before I reviewed it, I used it to evaluate a client’s case study which, having read the book, I knew 1/how awful the original study really was and 2/how to make it a lot better.

(Note: There’s a little unedited garbage on the front/back ends of the recording (not enough time to learn the “super-easy” mp3 editor), but not enough to squelch your enjoyment.)

Let me know if you enjoy the interview and I’ll add more of them to the “Maven Mix” throughout the year.

Maven’s Maxim
Plump up your value proposition and volumize your revenue with case studies. Every client you now have surely has several great success stories to tell. Be the one to tell ‘em. Get the book here: How to Write Case Studies That Sell (aff)

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[tags] david leland, how to write case studies that sell, writing case studies, mr case study [/tags]