Is Copy Dead? An Ad Age Copywriter Muses About TV and Print Advertising
By Roberta Rosenberg on Aug 9, 2007 in Occasional Rantings, Running Your Biz
Where are all the words?
Peter Madden in his Small Agency Diary blog asks the question, “Is Copy Dead or Just Evolving?” It’s a thoughtful piece - after all, he’s a word guy - but his references are firmly grounded in TV and display advertising. (What about radio, I wondered …)
In my corner of direct response land, you wouldn’t even think to ask the question since the answer would be one big “Duh, I don’t think so.” The demand for copywriters, marcomm writers, content writers, blog writers - well, you know - seems quite positive. I know I’m busy writing a whole lotta words a whole lotta the time.
My guess is that you are, too.
Maybe Peter should jump the Madison Avenue ship and join us - the unglamorous but employed and employable freelance and corporate copywriters working the sales/marketing waters. I may be working from my basement office, but I do have a mighty fine picture window view of the corn field across the street, courtesy of all the damn words I write :).
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[tags] copywriting, copywriters, ad age, small agency diary, copywriting maven, peter madden [/tags]
Susan Gunelius | Aug 9, 2007 | Reply
I do believe that over time people have gotten busiers and busier and more and more inundated with messages. As a result, the overuse of words can drive people away, but that just makes the need for professional copywriters more critical. I don’t think copy is dead. In fact, I think it’s more important than ever.
Ciara Website Copywriter | Aug 25, 2007 | Reply
Indeed copy is NOT dead. The work for us writers, those of us who work online, is in abundance and it’s not looking like it’s gonna dry up any time soon. Of course, finding the work is another thing, but it’s definitely out there.