The Copywriting Maven

Several months ago I wrote about a Capital One direct mail package I received that included an intriguing rectangle of bubble wrap whose sole purpose was to up the prospect’s curiosity enough to open the envelope and perhaps even read its contents.
Well, it must have worked because I’ve received the same package again, including the [...]

A few days ago, I mentioned having made the Top 20 Power Women list and blogged about the disparate ratio of recognized women bloggers vs the guys. While not every blogger wants or need to be recognized per se, being acknowledged for excellence is always welcome.
The W List represents just that, acknowledgment from peers – [...]

Where are all the words?
Peter Madden in his Small Agency Diary blog asks the question, “Is Copy Dead or Just Evolving?” It’s a thoughtful piece – after all, he’s a word guy – but his references are firmly grounded in TV and display advertising. (What about radio, I wondered …)
In my corner of direct [...]

Helen Graves graciously allowed a public critiquing of her landing page at HelenGraves.com. Unlike my previous two makeovers which dealt primarily with landing page structure and presentation, this critique is very copy-centric.
Read it at Copyblogger.

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And I’m one of the them!
With my busy teaching schedule (who knew teaching 4 hours a week would take me 8 to prepare!), I’ve been tad remiss in actually writing one of those super-smart, cogent posts I’m known for
But today, with a little time to breathe, I wanted to first say thanks to [...]