Archive for August, 2007

Add Case Studies, Add Cash to Your Copywriting Mix: Interview with David Leland »

By Roberta Rosenberg on Aug 3, 2007 in Case Studies, Interviews | 0 Comments

I don’t know about you but I love adding new skill sets to my copywriter’s toolbox. When I started in this biz, in the print world, there was direct mail, display ads and sales collateral - brochures, annual reports, newsletters and press releases.
Today, of course, there’s been an explosion in marcomm writing, both print and [...]

Copywriter’s Cool Tool - Emotional Marketing Value Headline Analyzer »

By Roberta Rosenberg on Aug 1, 2007 in DM Copy Tips & Tools | 0 Comments

Okay, before I go jumping back into the teaching/writing waters today …
I found mention of this free and nifty online tool at The Advertising Moms Blog. Developed by the Advanced Marketing Institute (that’s a high-falutin’ name, ain’t it?), the deal behind the Emotional Marketing Value Headline Analyzer is that it will analyze your headline (up [...]

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