Hell-Bound #2 - Why People Hate Junkmailers
By Roberta Rosenberg on Sep 25, 2007 in Hell-bound, Occasional Rantings
“Yo yo yo roberta.rosenberg. You know you want a bigger cock, dont waste anymore time.”
I know. Not quite what you expected as my first post after my blogging hiatus - the cash $$$ work was keeping me hopping. But this is what I saved to share with you. As a direct marketing copywriter, I don’t want to send a single email or snail mail letter to anyone who isn’t even remotely interested in what I have to sell or promote. I’ll spend hours, even days pouring over directories, data sheets to help my clients find precisely the right prospects, folks who are perfectly poised and ready to respond.
Then I get email that reads like this.
So no matter how poetic I wax about the good work we do in direct marketing, the millions we help raise for national and local charities, for universities and hospitals, we are lumped in with the bottom-feeders who shovel millions of emails like this into our spam filters.
No wonder real direct mail is making a comeback. It gets delivered and it gets read, probably more now than ever.
Ok, rant over. Glad to be back among my copy and marcomm peers and peeresses. So, how much have y’all missed me? 
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[tags] spam, email, direct mail, copywriting, copywriters [/tags]
Gregory Ng | Sep 26, 2007 | Reply
How true! It’s a shame that direct marketers get lumped in with “bottom feeders” because we use the same channels. And it creates even more trouble because as demand for greater SPAM filters increases, it is the legitimate marketers who pay the price: diluting our subject lines and our email content.
Great post.
Brian Clark | Sep 26, 2007 | Reply
I missed you, and I love it when you talk dirty.
Ciara | Oct 10, 2007 | Reply
Charming, almost as good as my regular junk emails, “Writing, do you want to satisfy your wife?”
Yesss, ooh, where did I put my credit card?