Comments on: So You Think You Can Copywrite? Aussie Ad Contest! http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/ A copywriter shares tips, techniques, reviews & cranky commentary Thu, 28 Aug 2008 02:01:06 +0000 http://wordpress.org/?v=2.6 By: Kyle http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-575 Kyle Wed, 31 Oct 2007 11:27:46 +0000 http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-575 Not sure if I really "got into the head of my prospect"... http://www.kyletully.com/images/afr.jpg Not sure if I really “got into the head of my prospect”…

http://www.kyletully.com/images/afr.jpg

]]> By: Marketing Lens - Today’s Top Blog Posts on Marketing - Powered by SocialRank http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-449 Marketing Lens - Today’s Top Blog Posts on Marketing - Powered by SocialRank Mon, 01 Oct 2007 09:54:23 +0000 http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-449 [...] So You Think You Can Copywrite? Aussie Ad Contest! [...] [...] So You Think You Can Copywrite? Aussie Ad Contest! [...]

]]> By: David Leland http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-444 David Leland Fri, 28 Sep 2007 15:22:39 +0000 http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-444 Typical ad folks: Build a campaign around a headline.... What they really want is a tagline.... Alright, I bit. Here's my submission: "When Money Is Everything" The "is" should be in ital... Get it? A play on money isn't everything... I'm hanging my head in shame:-) Typical ad folks: Build a campaign around a headline….

What they really want is a tagline….

Alright, I bit. Here’s my submission:
“When Money Is Everything” The “is” should be in ital…

Get it? A play on money isn’t everything…

I’m hanging my head in shame:-)

]]> By: Roberta Rosenberg http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-443 Roberta Rosenberg Thu, 27 Sep 2007 23:00:11 +0000 http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-443 "But hey, is it the first time you’ve seen an insight-less brief?" Nah, I see them all the time ... and mores the pity, too. “But hey, is it the first time you’ve seen an insight-less brief?”

Nah, I see them all the time … and mores the pity, too.

]]> By: Gerry McCusker http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-442 Gerry McCusker Thu, 27 Sep 2007 22:44:03 +0000 http://www.copywritingmaven.com/2007/09/27/so-you-think-you-can-copywrite-aussie-ad-contest/#comment-442 Ta for that Roberta; thought you'd find it a tad interesting. As an ocassional 'punmeister' myself, I agree your point on the real user benefit not conveyed by the lines - but that's actually consistent with previous executions. But hey, is it the first time you've seen an insight-less brief? Ta for that Roberta; thought you’d find it a tad interesting. As an ocassional ‘punmeister’ myself, I agree your point on the real user benefit not conveyed by the lines - but that’s actually consistent with previous executions. But hey, is it the first time you’ve seen an insight-less brief?

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