The Copywriting Maven

Don’t send nuthin’ until you read this marvelous post by Jill Konrath, author of Selling to Big Companies (a book I recommend!). Her post, Trash Talk & Delete Buttons: A Candid Letter from Your Prospective Customer is a clear call to copywriters, marketing managers and sales people to remember the person and his/her environment [...]

The man and page in the hot seat today is Chuck Frey and his ebook, Mind-Mapping Software: How to Select the Perfect Program for Your Needs. Take a look when you get a chance today. Your comments always welcome!

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One of the items that are drilled into our sometimes thick copywriter heads is the importance of believability. It’s a fine line we walk between wanting to make our product/service appear exciting and unique and the to-be-avoided-at-all-costs, exaggerated fabrication where we whip ourselves into a frothing frenzy and leave reality behind.
I doubt that most copywriters [...]

During my time at the AWAI Bootcamp last week, I had the opportunity to hear many top-notch copywriters talk about their craft and their approaches to getting started on a new project. Mike Palmer and Paul Hollingshead offered a different and really quite brilliant idea to help you get off the dime quickly.
Deconstruct a great [...]

Got an answer? I’ll ask you to share in a moment and maybe you’ll win a free book …
For now, I’m here to report I’m back from Delray Beach, Florida and my first AWAI Copywriters Bootcamp conference. Let me tell you, this was one jam-packed couple of days of sessions and networking like I’ve never [...]