Comments on: How many copywriters does it take to change a light bulb? http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/ A copywriter shares tips, techniques, reviews & cranky commentary Wed, 15 Oct 2008 23:46:45 +0000 http://wordpress.org/?v=2.6 By: Roberta Rosenberg http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-503 Roberta Rosenberg Sun, 21 Oct 2007 23:10:34 +0000 http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-503 Nathania Johnson, come on down! You're the winner of the "Riddle Me This, Maven" query, How many copywriters does it take to change a lightbulb? The book is waiting for you. Email me your snail mail address and it will be on its way. Nathania Johnson, come on down! You’re the winner of the “Riddle Me This, Maven” query, How many copywriters does it take to change a lightbulb?

The book is waiting for you. Email me your snail mail address and it will be on its way.

]]> By: Chuck Westbrook http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-491 Chuck Westbrook Thu, 18 Oct 2007 14:24:05 +0000 http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-491 It only takes one (this answer will cost you $2/word). It only takes one (this answer will cost you $2/word).

]]> By: John Forde http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-490 John Forde Thu, 18 Oct 2007 09:03:39 +0000 http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-490 Hi Roberta, Glad you were there... I just got home too, and I'm just now feeling rested up from the trip/experience. Hmm. Changing light bulbs, huh? How about two copywriters -- one to screw in the original bulb and another to suggest a second bulb to test against the control. John P.S. No need to enter me in the running for the book. I've got a copy. Just wanted to pop in and say hello. P.P.S. In grad school, where I studied philosophy, we used to ask a similar question: How many philosophers does it take to change a light bulb? The answer: It depends... what do you mean by "change?" Hi Roberta,

Glad you were there… I just got home too, and I’m just now feeling rested up from the trip/experience.

Hmm. Changing light bulbs, huh?

How about two copywriters — one to screw in the original bulb and another to suggest a second bulb to test against the control.

John

P.S. No need to enter me in the running for the book. I’ve got a copy. Just wanted to pop in and say hello.

P.P.S. In grad school, where I studied philosophy, we used to ask a similar question: How many philosophers does it take to change a light bulb? The answer: It depends… what do you mean by “change?”

]]> By: Tom Chandler http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-484 Tom Chandler Wed, 17 Oct 2007 19:01:57 +0000 http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-484 If there's an art director there, then the room will remain dark due to creative differences. If there’s an art director there, then the room will remain dark due to creative differences.

]]> By: James Chartrand - JCM Enterprises http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-482 James Chartrand - JCM Enterprises Tue, 16 Oct 2007 14:07:57 +0000 http://www.copywritingmaven.com/2007/10/14/how-many-copywriters-does-it-take-to-change-a-light-bulb/#comment-482 Well, that depends... If the copywriter stands alone in his room and is the only one perceiving the light bulb to be changed, one. However, depending on the audience, there is at least 3 million (to the power of infinity) personal perspectives regarding which hand to use, what type of light bulb based on desired effect and action, the targeted audience who will further perceive the light bulb on entering the room... and so on, and so on... Glad to hear you had fun, welcome home! Well, that depends…

If the copywriter stands alone in his room and is the only one perceiving the light bulb to be changed, one.

However, depending on the audience, there is at least 3 million (to the power of infinity) personal perspectives regarding which hand to use, what type of light bulb based on desired effect and action, the targeted audience who will further perceive the light bulb on entering the room… and so on, and so on…

Glad to hear you had fun, welcome home!

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