Comments on: Message Believability - Does Tiger Woods Really Drive A Buick? http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/ A copywriter shares tips, techniques, reviews & cranky commentary Wed, 09 Jul 2008 01:41:57 +0000 http://wordpress.org/?v=2.5.1 By: ad copywriting http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-1119 ad copywriting Wed, 27 Feb 2008 03:19:16 +0000 http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-1119 I totally agree with you. Letting a common consumer review your work would make the product more appealing to the market or to make it sell. Also, I have read from another source that putting a picture of those who made the review would make it more appealing. Anyways, thanks for this. This is very informative. Thanks! -- stephen I totally agree with you. Letting a common consumer review your work would make the product more appealing to the market or to make it sell. Also, I have read from another source that putting a picture of those who made the review would make it more appealing. Anyways, thanks for this. This is very informative. Thanks!

– stephen

]]> By: A hodgepodge of marketing ideas from the Web : Direct Creative Blog http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-578 A hodgepodge of marketing ideas from the Web : Direct Creative Blog Sat, 03 Nov 2007 16:04:13 +0000 http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-578 [...] Message Believability - Does Tiger Woods Really Drive A Buick? I doubt it. And those commercials always make me laugh. Not that there’s anything wrong with Buicks. But somehow I can’t Tiger driving one. But even though he was dropped, according to this article, I just saw a spot last night with Tiger being amazed that OnStar would unlock his car. I guess they need time to line up another spokesman. Maybe Donald Trump? Yeah, that’s believable. [...] [...] Message Believability - Does Tiger Woods Really Drive A Buick? I doubt it. And those commercials always make me laugh. Not that there’s anything wrong with Buicks. But somehow I can’t Tiger driving one. But even though he was dropped, according to this article, I just saw a spot last night with Tiger being amazed that OnStar would unlock his car. I guess they need time to line up another spokesman. Maybe Donald Trump? Yeah, that’s believable. [...]

]]> By: Dean Rieck @ Direct Creative Blog http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-540 Dean Rieck @ Direct Creative Blog Sat, 27 Oct 2007 16:39:55 +0000 http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-540 I remember seeing those ads for the first time and laughed. I asked my wife, "Now, does he really drive a Buick?" Credibility is one of the essential elements of any ad. The fact that these ad people didn't know that is just astounding. I mean, why not have Arnold Schwarzengger selling elocution tapes? Or maybe Donald Trump could peddle a book on living a frugal lifestyle? I remember seeing those ads for the first time and laughed. I asked my wife, “Now, does he really drive a Buick?”

Credibility is one of the essential elements of any ad. The fact that these ad people didn’t know that is just astounding.

I mean, why not have Arnold Schwarzengger selling elocution tapes? Or maybe Donald Trump could peddle a book on living a frugal lifestyle?

]]> By: Best Headlines of the Week - October 26, 2007 | Nathania Johnson http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-535 Best Headlines of the Week - October 26, 2007 | Nathania Johnson Fri, 26 Oct 2007 17:23:03 +0000 http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-535 [...] Message Believability - Does Tiger Woods Really Drive A Buick? - Copywriting Maven [...] [...] Message Believability - Does Tiger Woods Really Drive A Buick? - Copywriting Maven [...]

]]> By: Steven Bradley http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-528 Steven Bradley Thu, 25 Oct 2007 18:41:08 +0000 http://www.copywritingmaven.com/2007/10/24/message-believability-does-tiger-woods-really-drive-a-buick/#comment-528 There's never been a time since the first commercial where I thought Tiger drove a Buick. I agree completely that your brand and the brand of the person or persons endorsing your product do need to be in alignment. It's not just getting the most popular person to recommend you. There’s never been a time since the first commercial where I thought Tiger drove a Buick. I agree completely that your brand and the brand of the person or persons endorsing your product do need to be in alignment.

It’s not just getting the most popular person to recommend you.

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