Comments on: Don’t Hit the Send Key on Your B2B Email Promo Just Yet … http://www.copywritingmaven.com/2007/10/26/dont-hit-the-send-key-on-your-b2b-email-promo-just-yet/ A copywriter shares tips, techniques, reviews & cranky commentary Thu, 28 Aug 2008 01:57:30 +0000 http://wordpress.org/?v=2.6 By: Ciara Writer http://www.copywritingmaven.com/2007/10/26/dont-hit-the-send-key-on-your-b2b-email-promo-just-yet/#comment-565 Ciara Writer Mon, 29 Oct 2007 10:42:44 +0000 http://www.copywritingmaven.com/2007/10/26/dont-hit-the-send-key-on-your-b2b-email-promo-just-yet/#comment-565 Ooh, quality read, thanks! One of the best things about following a particular blog is that you come across so many recommendations for new blogs which otherwise one would probably never find. So, thanks! Ooh, quality read, thanks!
One of the best things about following a particular blog is that you come across so many recommendations for new blogs which otherwise one would probably never find.
So, thanks!

]]> By: Tom Chandler http://www.copywritingmaven.com/2007/10/26/dont-hit-the-send-key-on-your-b2b-email-promo-just-yet/#comment-534 Tom Chandler Fri, 26 Oct 2007 15:09:31 +0000 http://www.copywritingmaven.com/2007/10/26/dont-hit-the-send-key-on-your-b2b-email-promo-just-yet/#comment-534 I'm amazed at the number of times I'll "finish" a piece of online copy, walk away for a bit, and come back to find it's somehow rewritten itself to be slow, boring, and droney. The "would I read this if I got it" test still remains my most effective line of defense against copy that spontaneously rewrites itself. I’m amazed at the number of times I’ll “finish” a piece of online copy, walk away for a bit, and come back to find it’s somehow rewritten itself to be slow, boring, and droney.

The “would I read this if I got it” test still remains my most effective line of defense against copy that spontaneously rewrites itself.

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