Comments on: Message Believability – Does Tiger Woods Really Drive A Buick?

By: ad copywriting

ad copywriting — Wed, 27 Feb 2008 03:19:16 +0000

I totally agree with you. Letting a common consumer review your work would make the product more appealing to the market or to make it sell. Also, I have read from another source that putting a picture of those who made the review would make it more appealing. Anyways, thanks for this. This is very informative. Thanks!

– stephen

By: A hodgepodge of marketing ideas from the Web : Direct Creative Blog

A hodgepodge of marketing ideas from the Web : Direct Creative Blog — Sat, 03 Nov 2007 16:04:13 +0000

[...] Message Believability – Does Tiger Woods Really Drive A Buick? I doubt it. And those commercials always make me laugh. Not that there’s anything wrong with Buicks. But somehow I can’t Tiger driving one. But even though he was dropped, according to this article, I just saw a spot last night with Tiger being amazed that OnStar would unlock his car. I guess they need time to line up another spokesman. Maybe Donald Trump? Yeah, that’s believable. [...]

By: Dean Rieck @ Direct Creative Blog

Dean Rieck @ Direct Creative Blog — Sat, 27 Oct 2007 16:39:55 +0000

I remember seeing those ads for the first time and laughed. I asked my wife, “Now, does he really drive a Buick?”

Credibility is one of the essential elements of any ad. The fact that these ad people didn’t know that is just astounding.

I mean, why not have Arnold Schwarzengger selling elocution tapes? Or maybe Donald Trump could peddle a book on living a frugal lifestyle?

By: Best Headlines of the Week - October 26, 2007 | Nathania Johnson

Best Headlines of the Week - October 26, 2007 | Nathania Johnson — Fri, 26 Oct 2007 17:23:03 +0000

[...] Message Believability – Does Tiger Woods Really Drive A Buick? – Copywriting Maven [...]

By: Steven Bradley

Steven Bradley — Thu, 25 Oct 2007 18:41:08 +0000

There’s never been a time since the first commercial where I thought Tiger drove a Buick. I agree completely that your brand and the brand of the person or persons endorsing your product do need to be in alignment.

It’s not just getting the most popular person to recommend you.