The Copywriting Maven

I was taken to task a few weeks ago for not advising you, my dear readers, that I was taking a brief hiatus to attend to a flurry of new client projects. (I was also chastised for abandoning my readers, other working copy and marcomm writers, for cash money assignments, but that’s the subject for [...]

I love writing these tiny little ads. Like haiku with its tight structured cadence, the GAW character limitations force you to deeply think through the meaning and purpose of your message. I like challenges like these as they help keep me sharp and a bit humbled.
But our work doesn’t or shouldn’t end at the words. [...]

I’ve often said that the right offer to the right audience delivered at the right time can be written with lipstick on toilet paper and get a pretty decent response.
But smart, thoughtful design can make good words better, great words more powerful. Because what good design does is support the marketing message, like readable fonts [...]